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Are you serious about your business? Is learning design programs keeping you away from your actual job of running your business? Do you have a design project with a short deadline? Might be time to call in the pros.
Last Month, we covered some important Design Do’s and Don’ts. This month, we are going to cover an interesting topic to help set your business apart from the rest. As we’ve mentioned before, effective graphic design is the simplest way to make your brand stand out and offer the best outcome for business success. What is the best way to do this? Hire a professional graphic designer who specialises in effective design. But did you know there’s other scenarios where hiring a professional can be the most helpful, time saving, and cost-effective? Let’s explore the 5 Signs you should call in a professional.
A little harsh? Maybe. Perhaps it’s to prove a point. If you care about the success of your business, you have to care about how you present yourself to your clientele, your competitors, and the rest of the world. A professionally made brand identity enhances how you are viewed by your target audience. First looks matter, and if you want to be remembered for the right reasons, commit yourself to top quality branding. Hiring a professional designer is an investment, but consider it an investment in the future of your business. Some of the best, most memorable companies are the ones that have hired professional designers to elevate their brand. Why not take the leap of faith and invest in yourself?
Like any software handled by a professional, Design programs have a steep learning curve that require time to get the basics down pat. Your time is worth money, so it is important to weigh the cost of your time learning the program and design basics against hiring someone to do it for you. Professional designers have the skills and knowledge to time manage and work efficiently at what they do, which translates to saving time and money for you. Your time should be spent running your business, hiring a designer allows you to focus on it.
Effective Design can have a lot of complexities that require specialised skills and knowledge to navigate them. For example, knowing the difference between coated and uncoated paper and how that affects print colours (Hint: it has to do with the porosity of the paper). As you know with your own industry, technology is growing at a rapid pace, and that requires us as professionals to keep up to date with our skills and knowledge related to our fields. Graphic Design is not just pretty pictures and aesthetically appealing logos, there’s a lot of time, energy, and yes, thought that goes into every project. A professional designer will have the knowledge and expertise to navigate complex designs and carefully select the highest quality materials for your project. Allowing a Graphic Designer to focus on what they do best, affords you time and cost savings to focus on what you do best.
Tight deadlines do happen, and oftentimes cannot be avoided. As a professional, having appropriate time management skills is essential to running your business efficiently. With time comes expertise in an industry, thus enhanced time management and quicker turnarounds. The same can be said for any industry including Graphic Design. When you find yourself in a spot where a project requires a quick turnaround, hire a professional graphic designer. They will have the skills and expertise to manage their time efficiently and produce high-quality work in a shorter amount of time than someone just starting out.
Uncertainty can creep in at the best of times. If you have doubts about tackling a design project yourself, call a professional. A graphic designer can answer your questions and provide guidance to ensure you are meeting your design goals. Talking to a Professional designer also helps avoid beginner mistakes that could be costly. Earlier we talked about the less than 20 questions designers will ask you in an initial interview. Review some of those questions and see if they answer some of the questions you may have yourself.
Callers are standing by! Kidding, but in conclusion, investing in a professional graphic designer is the best investment you can make for your business. Whether you’re enhancing your brand identity, saving you and your business valuable time, tackling complex design challenges, or meeting tight deadlines, hiring a skilled designer can get rid of the stress of working on these issues alone. Expertise makes all the difference, never let doubt and short deadlines prevent you from achieving your goals and highest quality work. Notice the signs and talk to a professional, like me, to help bring your vision to life the right way and allow your business to be successful.
Take a leap of faith and contact me today to help you connect to your unique story!
